TIAN Wine Marketing
TIAN Wine Marketing (TWM) is a practical wine marketing company with sales mindset and with enormous passion on wine. We provide professional marketing and sales services to wineries and wine relevant businesses. Our experience and expertise are rooted in decades of on-the-ground practice of importing, branding and selling fine wines from reputed wine regions and renowned wineries worldwide.
TWM bear in mind that effective marketing should serve and generate sales leads. With in-depth understanding of Chinese market in terms of business culture, customer behavior and psychology, laws and regulation on wine export to China, we tailor made solution to wineries to build up brand image in China, create marketing content, grow sales leads, set up DTC (direct to customer) sales channel, talk to trade partners in China and assist to export to China.
TWM service module and methodology ensure we work as part of winery’s team, instead of outsiders, with digest of brand spirit and bandwidth knowledge of products to fulfill wineries business target and ambition in China.
Service
Branding and Marketing
Chinese web solution
Chinese website site ensures Chinese customer easy access to visit. We can create winey’s Chinese web page integrated to winery’s current domain. Or we can assist to register a domain in China.
We provide professional web design with artistic presentation and compliance with Chinese regulation.
- Integrated website with E-commerce solution
- Using WordPress to build highly customized website adapting to brand standard
- Optimize mobile experience and display on different operation systems
- Independent 4G server with 60GB capacity
- Highly web security
Marketing content creation
Different from digital marketing agency, we care about how to convert marketing activities to generate sales leads. We create comprehensive material applicable for marketing and sales.
We create content which could be applicable for sales meeting, retailing environment, procurement bidding projects, social media updates, newsletters etc.
Wine events planning
Wine events play vital role of branding and marketing strategy. We customize, design and execute the events by interpreting and reflecting essence of winery brand spirit.
We are creative on wine events program which is not with purpose of “educating” customers. Instead, we create an immersive experience for customers for fun and for pleasant memory.
Unique event program is the key to differentiate branding image.
Grow Sales Leads
Business development
- Sales meeting coordination
- Procurement bidding project
- Wine exhibition
E-commerce
- E-commerce strategy and execution
- Customer relationships
- Supply chain strategy
- Sales performance analysis
Export Service
Export registration with the General Administration of Customs China (GACC)
We stay close to the regulation change imposed on wine imported to China and to assist wineries to understand, Chinese regulatory environment, duties, and taxes policy.
Wine Back Label design and production compliance with labeling requirement of GACC
China imposes particular law and regulation on back label of imported wine to meet its standard. We can design wine back labels artistically present brand as well as comply with China’s General Administration Customs (GAC) requirements with accurate information.
(Notes: back label is important to avoid Customs clearance delay and avoid “professional fraud-seek buyer” aiming to find misleading info as sake of financial compensation from winery and/or traders.）
IP protection prior to export :Trade Mark Registration to China Intellectual Property Administration
In China, we encourage our customers to consider IP protection prior to export.
We can:
1. Preliminarily search in Chinese Trade Mark data system;
2. Evaluate optimal solution of TM registration If winery’s trade mark is eligible for IP protection;
3. Prepare document to apply for TM in Chinese Trademark Registration Office.
Assist with customs clearance for products at ports in China.
Assist export documentation meeting requirement of Chinese law and regulations to secure efficient customs clearance.
Portfolio
A picture is worth of a thousand words. The pictures record part of our work during last one decade. The firm footprint in wine industry with diligent and innovative work grant us confidence that we can serve our customers brilliantly.
Our Customers
Core Team Members
Co-founder of TIAN
Angela Lei
Before starting up TIAN, Angela served diplomatic missions to assist development of bilateral trade and investment. She understands Chinese market and trade regulations and successfully assist brands in food and wine industry to extend to China.
“I was amazed by the views in the vineyard and people working in the vineyard. These people use their wisdom and enthusiasm to tell the story of land and nature, and to inspire me the essence of life.” -Angela Lei
Co-founder of TIAN
Kevin Lan
Kevin graduated from Southwest University of Political Science and Law, China, which trained him logical, rational and detailed. Before he co-founded the company, he worked in telecommunications industry.
Kevin is passionate about wines and he has excellent “wine nose”. When we asked Kevin, if he were given the chance again to choose his career after graduation, what is his heart for? He always answers without hesitation, wine!
Passion and determination can lead to success and create excellence!
Web designer and graphic experts
Neo Tang
Neo Joined TIAN immediately after granulation from University major in Architecture. He focuses on details and reflect brand spirit in every detail of visual image.
“I don’t limit Neo’s talents as web and graphic design, though it is the sector he focuses. He naturally owns connection and passion with wines. Neo is a reliable team member, so as his characters and capability our cooperation brands can rely on and trust.” -Angela Lei
Contact us
We warmly welcome your enquiry!
Email Address
angelalei@tiangourmet.com